WHO WE ARE
The Body Art Alliance (BAA) is a family of four leading brands in the body art sector. We united in January 2020 to bring together the most creative and innovative minds to propel our industry to the next level. The team brings over 50 years of experience and our brands are still and always will be led by their day one leaders. The founders built their brands to become formidable competitors and now are looking to elevate by combining forces and resources. We’re excited, hope you are too, to see what the future of body art brings. We are stronger together for the better of our community.
We welcome you to BAA, a place where you can grow, learn, and share with the community. Our team of founders hope to create innovate products with your feedback to better support you and your career. Innovation is at the center of everything we do. Our brands have each been the “first of many.” We created the first truly wireless tattoo machine, highly pigmented vegan ink, thread less body jewelry, and the first tattoo parlor in a professional sports arena. This is just the start. Our team cannot wait for you to see what we have in store. Stay tuned and connect with us.
MEET THE CREATORS
CEO/Founder of FK Irons
Born in Argentina, Gaston started tattooing and designing in Miami, FL. He founded FK Irons in 2007 to address the needs of the artist. Having a design and engineering background, he began creating coil machines for his friends. Seeing the positive reaction to his machines he pivoted to creating them for consumers. After the success of his first coil machine, he transitioned to creating other machines that were well received in the tattooing world. The Xion catapulted Gaston and FK Irons into a formidable competitor and a favorite among top artists. In 2019, Gaston introduced the wireless revolution, a family of three wireless tattooing devices that are the future of tattooing. Known for his innovative ideas, attention to detail and passion for art, Gaston hopes to keep revolutionizing tattooing and welcome a new era.
Lou Rubino Jr.
Creator of World Famous Tattoo Ink
Lou Rubino Jr. grew up in the art world. As a second-generation tattoo artist, his father pushed him to work hard to revolutionize the industry. The road to success was never easy for Lou, he started working at a high-traffic walk-in tattoo parlor that eventually led him to become a sought-after artist in New York. He opened his own tattoo parlors in Long Island, New York. A little bit unconventional and innovative, Lou made history by opening a shop in the Long Islander’s Hockey Team, the first time a tattoo parlor opened in a professional sports arena. Lou didn’t stop there, he became a manufacturer for tattoo supplies and equipment. Tattoo ink is what he is passionate about and has become one of the most respected tattoo ink manufacturers. With over 30 years in the industry, Lou is still looking for ways to innovate and better the industry.
President of NeoMetal
John joined NeoMetal back in 2012 in the interest of helping his in-laws (Sue and Ted Siekierski) run NeoMetal. Previously, he worked in the user-experience side of interface design for online and mobile digital content at Zillow, Microsoft and other Seattle technology companies. He wasn’t totally new to the piercing industry when he stepped foot into NeoMetal, as John had already been assisting, brother-in-law, Mark Siekierski, with NeoMetal print design and photography. He would also join Mark during the Association of Professional Piercers (APP) annual conference in Vegas. It was during those trips when his appreciate for the industry grew, through the amazing relationships he was making with the body piercing professionals. Since then, he has watched the piercing community and NeoMetal grow at a healthy clip. In 2018, NeoMetal gave back to its founders, Sue and Ted, with the opportunity to retire, while keeping him in charge.
Founder of Painful Pleasures
Marc grew up with a business mindset, creating his own candy business in the 7th grade selling to his classmates. By high school, he was making about $100 per day. Always unconventional, he felt like he never fit in the crowd with his different hair and passion for piercing. In college, he played soccer but never really fit in with his teammates.
His business savvy background and his passion for piercing led him to create a website for body jewelry. Gagnier was frustrated of having to rely on different vendors for his piercing needs. He wanted a one-stop shop for all things piercings, so he created “sideshowstyles” which would later become Painful Pleasures.