NEOMETAL / NORSCO
From Disaster to Patented Success: the NeoMetal Story
In 1990s San Francisco, the piercing movement was in full swing and a company called Gauntlet was the lead provider for body jewelry. Norsco Attachments machine shop, owned by Greg Siekierski and managed by his brother, Ted Siekierski, manufactured most of Gauntlet's products.
When Gauntlet suddenly shuttered its business, Norsco found itself left with lots of body jewelry. In an effort to sell the jewelry wholesale-direct to piercing studios and tattoo parlors, Ted’s wife, Sue Siekierski, set up NeoMetal Inc and picked up the phone. She was soon joined by her son, Mark, during his breaks from college and he joined the company full time after graduating.
When Mark and Sue noted that NeoMetal’s clients kept asking for smaller and smaller jewelry, Ted immediately got to work. He designed a new way to machine smaller 18 and 16ga jewelry. This is when the threadless body jewelry design was born, and patented.
Since then, the body piercing industry has migrated away from the hassle of threading together tiny jewelry in freshly pierced clients and has adopted the convenience of the push-together threadless technology. Today, threadless jewelry is an industry standard, and we at NeoMetal are delighted and honored that a small family business, run out of a tiny room, has had such a lasting impact on an industry with similar roots.
"We have grown so much together, and NeoMetal looks forward to supporting the piercing community for many decades to come."